Illustration image, produced by the studio.
Phase 0
Three art directions, before you commit
See three art directions for your project before choosing which one to produce, at a price deducted from the order that follows.
What you receive
Precise deliverablesThree directions to look at side by side, before committing to production.
- Three distinct art directions for your project, one board per direction (mood, palette, shot types).
- A one-page note per direction, explaining the choice and how it would hold across the film.
- A 30-minute call to choose the direction together.
- The amount paid is deducted from the order that follows, if it is placed within the month.
How we work
Four rules, no exceptionsNothing is shot without a written brief and an agreed price.
Mood, palette and shot types set on one board per direction, before any character is locked.
Every shot is generated several times, and we keep the best take.
Identity, location, light, continuity: four points checked before the shot ships.
Turnaround
Numbered, not an open-ended promiseThe three boards and the three notes are delivered within 5 working days after the quote is signed and the deposit received.
The 30-minute call is booked within 2 working days after delivery.
What is included, what is not
So the quote holds no surpriseA short phase, a clear scope. What follows says what it covers.
Included
- Written quote with a fixed price before the first frame.
- Three boards, one per art direction.
- A one-page note per direction.
- A 30-minute call to decide together.
- £340 deducted from the order that follows, if placed within the month.
Not included
- No animated shot: Phase 0 stops at the still image.
- No locked character: character sheets and shot to shot consistency start at the order.
- Shooting the film itself, priced separately once the direction is chosen.
- A fourth direction, on an additional quote.
Examples
Work by the studioPhase 0 does not have its own published example yet: the three boards delivered look like the stills that open our productions, visible on the Films page (Quiet Crown, Zoya, the Source Code).
Frequently asked questions
Before you signYes, for the first five commissions outside the community offer. The full rate applies afterwards.
Five working days after the quote is signed and the deposit received, plus the 30-minute call booked within two working days after delivery.
Phase 0 delivers three directions in one go, not rounds of revision on a single direction: choosing between the three replaces the revision round. Once a direction is chosen and the order placed, the usual two rounds of revisions apply to that order.
The three boards and the note are yours, to compare and decide. If you do not order the next stage, the studio keeps the right to reuse the directions you did not choose for another project.
50% on booking, balance on delivery of the three boards.
No, the price excludes VAT. Businesses outside the UK are invoiced with no UK VAT (reverse charge applies); UK clients pay VAT at 20% on top.
You are committed to nothing: Phase 0 is a decision aid, not a commitment to order. A fourth direction can be quoted separately if none of the three fits.
No. Phase 0 comes before the quote: once a direction is chosen, a detailed, priced quote is written for the production itself (commercial, title sequence, music video or film).